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Terms of Service / User Agreement

Effective Date: May 16, 2026

PLEASE READ THE FOLLOWING SITE TERMS CAREFULLY. ANY PURCHASE FROM DEALCOACH.COM WILL CONSTITUTE ACCEPTANCE OF THE FOLLOWING TERMS.

Welcome to the dealcoach.com website (the “Website”), owned by DealCoach, LLC, a Wisconsin limited liability company (“dealcoach.com”). These Terms of Service (“TOS”) contain the terms and conditions that govern your use of the Website and the dealcoach.com Service (as defined below). Use of the Website constitutes your acceptance of and agreement to these TOS. You may not use the Website until you review and agree to these TOS.

DealCoach, LLC reserves the right to add, delete and/or modify any of the terms and conditions contained in these TOS, at any time and in its sole discretion, by posting a new TOS on the Website. In the event of substantive changes to these TOS, you may be notified by email. If any modification is unacceptable to you, your only recourse is to not use the Website and the dealcoach.com Service. Your continued use of the Website following posting of new Terms will constitute binding acceptance of the changes.

1. The dealcoach.com Service

Dealcoach.com provides a number of Internet-based services and products through the Website (collectively, the “dealcoach.com Service”) pertaining to the valuation, promotion and sale of closely held businesses. The dealcoach.com Service may include, but is not limited to, analyst-prepared valuations and related advisory products and content (collectively, “Products”). dealcoach.com may offer other services on its Website, which may change from time to time.

2. Use of the Website and dealcoach.com Service

2.1 Eligibility. To use the dealcoach.com Service, you must be of sufficient age that you can lawfully enter into and form contracts. If you are under 18 but at least 13, you may use the Service only under the supervision of a parent or legal guardian who agrees to be bound by these TOS. The Service is not intended for and may not be used by children under 13.

2.2 Compliance with Terms and Applicable Law. You must comply with all terms and conditions of these TOS, the applicable agreements and policies referred to below, and all applicable laws, regulations and rules when you use the dealcoach.com Service and the Website.

2.3 Electronic Communications. Visiting dealcoach.com or sending emails to DealCoach constitutes electronic communications. You consent to receive electronic communications and agree that all agreements, notices, disclosures and other communications provided to you electronically satisfy any legal requirement that such communications be in writing.

2.4 Your Account. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your devices, and you accept responsibility for all activities that occur under your account. You may not assign or transfer your account. DealCoach is not responsible for third-party access resulting from theft or misappropriation of your account. DealCoach reserves the right to refuse or cancel service, terminate accounts, or remove or edit content in its sole discretion.

2.5 Your License to Use the Website and the dealcoach.com Service. (a) dealcoach.com solely and exclusively owns all intellectual property and other rights, title and interest in and to the dealcoach.com Service and Website, including the trademarks “DealCoach” and “DEALCOACH.COM”, the copyrights in the Website, and certain technology used to provide the Service. You acquire no right, title or interest in any intellectual property owned by dealcoach.com. (b) dealcoach.com grants you a personal, nonexclusive, limited, revocable license to access and use the Website and Service for its intended purposes, subject to your compliance with these TOS. This license does not include the right to collect or use information for prohibited purposes, to compete with dealcoach.com, to create derivative works, or to download or copy the Website (other than page caching). dealcoach.com may revoke the license if you exceed its scope or breach these TOS.

2.6 Third-Party Services. dealcoach.com may use third parties to provide certain services accessible through the Website. dealcoach.com does not control those third parties or their services and will not be liable for your use of them. Those third parties may have their own terms and policies, which you must comply with. If any such terms conflict with dealcoach.com's, dealcoach.com's terms control.

3. General Rules

3.1 Prohibited Use. You may only use the Service as expressly permitted. You may not:

  • interfere with the Service using viruses or technology designed to disrupt or damage software or hardware;
  • modify, create derivative works from, reverse engineer, decompile or disassemble any technology used to provide the Service;
  • use a robot, spider or other device to monitor or copy pages from the Website, except standard search-engine indexing;
  • collect electronic mail addresses or other information from third parties using the Service;
  • impersonate another person or entity;
  • use meta tags, search terms or the like containing dealcoach.com's name or trademarks;
  • interfere with another user's ability to use the Service; or
  • assist or encourage any third party in any activity prohibited by these TOS.

3.2 Privacy Policy. By entering into these TOS, you agree to our collection, use and disclosure of your personal information in accordance with the Privacy Policy.

3.3 Ordering Policies. If you purchase Products, you agree to do so in accordance with any policy identified at checkout. Title to Products passes to you when delivered.

4. Reservation of Rights

4.1 Monitoring. dealcoach.com reserves the right, but assumes no obligation, to monitor transactions and communications through the Website. If dealcoach.com determines, in its sole discretion, that a term has been or will be breached or that a transaction or communication is inappropriate, it may cancel the transaction or restrict access to objectionable material without liability.

4.2 Modification of the Service. dealcoach.com may modify the organization, structure or look and feel of the Service or Website and may change, suspend or discontinue any aspect of the Service at any time without liability. dealcoach.com has complete discretion over features, functions, prices and other terms on which the Service is offered.

5. Representations and Warranties

5.1 Mutual. Each party represents and warrants that it has full power and authority to enter into and perform under these TOS, that doing so does not breach any other agreement, and that these TOS are a legal, valid and binding obligation enforceable in accordance with their terms.

5.2 By You. You represent and warrant that, in your use of the Service, you will not infringe any third party's intellectual property, privacy or publicity rights, and will comply with all applicable laws; that there is no litigation pending or threatened with respect to your Content; that dealcoach.com need not pay any third party in connection with its use of your Content; and that your Content will not injure any third party or contain malicious code.

6. Disclaimers and Exclusions

DEALCOACH.COM PROVIDES THE WEBSITE AND DEALCOACH.COM SERVICE ON AN “AS IS” AND “AS AVAILABLE” BASIS. DEALCOACH DOES NOT REPRESENT OR WARRANT THAT THE WEBSITE OR SERVICE WILL BE UNINTERRUPTED, FREE OF ERRORS, MEET YOUR REQUIREMENTS, OR OPERATE WITH YOUR HARDWARE OR SOFTWARE. DEALCOACH DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY AND NON-INFRINGEMENT. A DEALCOACH VALUATION IS AN INFORMATIONAL ESTIMATE PREPARED FOR PLANNING PURPOSES AND IS NOT A CERTIFIED APPRAISAL, INVESTMENT ADVICE, OR A GUARANTEE OF ANY TRANSACTION PRICE OR OUTCOME.

7. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL DEALCOACH AND/OR ITS SUPPLIERS BE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES, OR ANY DAMAGES WHATSOEVER ARISING OUT OF OR CONNECTED WITH THE USE OR PERFORMANCE OF THE SITE OR RELATED SERVICES, WHETHER BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF DAMAGES. SOME JURISDICTIONS DO NOT ALLOW SUCH LIMITATIONS, SO THEY MAY NOT APPLY TO YOU. EXCEPT FOR A BREACH OF A PARTY'S REPRESENTATIONS AND WARRANTIES OR YOUR INDEMNITY OBLIGATIONS, DEALCOACH'S TOTAL LIABILITY WILL NOT EXCEED THE GREATER OF (i) THE AMOUNT YOU PAID DEALCOACH IN THE SIX MONTHS PRECEDING THE EVENT OR (ii) $100.00.

8. Indemnification

You agree to indemnify and hold dealcoach.com and its employees, representatives, agents, affiliates, directors, officers, managers and shareholders harmless from any damage, loss or expense (including reasonable attorneys' fees) incurred in connection with any third-party claim arising from your breach of these TOS. dealcoach.com may control the defense and settlement of any such claim at your expense; you may not settle any claim without dealcoach.com's written permission.

9. Termination

In its sole discretion, with or without notice, dealcoach.com may suspend, limit or terminate your access to the Website and/or Service or your account, remove your Content, and prohibit you from using the Service. These TOS survive indefinitely unless dealcoach.com terminates them. On termination, dealcoach.com may delete Content related to your use of the Service without liability.

10. Notice

Notices must be in writing and delivered by (i) U.S. mail, certified, return receipt requested, or (ii) electronic mail. Notices to dealcoach.com must use:

Email: info@dealcoach.com
U.S. Mail: DealCoach, LLC, 200 S Washington St., Suite 401, Green Bay, WI 54301

11. Dispute Resolution and Governing Law

All disputes arising out of or relating to these TOS or your use of the Service will be exclusively resolved under Wisconsin law (without regard to conflicts of law). Any action must be brought in a state court located in Brown County, Wisconsin, and each party irrevocably submits to that jurisdiction. dealcoach.com may seek equitable relief from a court of competent jurisdiction without posting bond.

12. Miscellaneous

These TOS bind each party and its successors and permitted assigns and are governed by Wisconsin law. These TOS are not assignable by you without DealCoach's prior written consent. These TOS (including the policies incorporated by reference) are the entire agreement regarding their subject matter and supersede all prior agreements. No failure or delay in exercising any right operates as a waiver. The parties are independent contractors. If any provision is invalid or unenforceable, the remaining provisions remain in full force.

13. Privacy, Cookies and Your Rights

Our collection and use of personal information is described in the Privacy Policy, which is incorporated into these TOS. The Website uses cookies and similar technologies; non-essential analytics cookies are not set until you accept them through the cookie banner. Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of the sale or sharing of personal information. See the Privacy Policy for how to exercise these rights.

14. Contact

Questions about these Terms: info@dealcoach.com • (888) 326-2241 • DealCoach, LLC, 200 S Washington St., Suite 401, Green Bay, WI 54301.