About DealCoach
Built by M&A professionals who got tired of turning away business owners who needed help.
The Back Story
Sometimes you have to turn away business because it doesn't really fit your niche. That's what Scott Bushkie was struggling with. As president of Cornerstone Business Services, an M&A firm, Scott designed a high-touch, high-results business model with a closing ratio of 2 to 3 times the national average.
Unfortunately, Scott had to turn away 40 to 50 clients every year because Cornerstone's fee structure just didn't make sense for smaller businesses. Worse yet, a lot of these businesses couldn't find anyone to work with them because they were too small or too far from the nearest business brokerage.
Scott started looking for a way to help small business owners sell their businesses, and the first step was to help them understand what their business was worth. Enter DealCoach.
If you are a midsize business looking for M&A advisory, contact our strategic partner, Cornerstone Business Services.
Business owners turned away every year: the problem DealCoach was built to solve
Years of M&A experience behind every valuation
Avoid the Pitfalls
DealCoach provides the essential information you need when you're planning for the future or representing yourself in a business transition.
We provide an accurate Estimate of Value so you don't overprice or underprice your business, plus a Business and Market Analysis that shows you how to improve salability and value, whether you're ready to sell now or years down the road.
When You Sell
Only 12% to 14% of "Main Street" business owners will actually sell their businesses. The others simply have to close their doors and liquidate. It's a sobering statistic.
At DealCoach, we believe that hiring an experienced business broker will give you the best chance to sell. But we know some business owners can't afford (or can't find) a qualified advisor. Start with DealCoach. We'll help you understand what your business is worth so you can make better-informed decisions when the time comes.
Our Team
Scott Bushkie
Founder, DealCoach
LinkedInScott Bushkie has more than 25 years of experience in the M&A industry. As Managing Partner and Founder of Cornerstone Business Services, Scott was constantly getting calls from potential clients who were just too small for his firm. Scott created DealCoach as a way to serve those small business owners, helping them understand value and increase their chances of a successful sale.
Scott has been named a Fellow of the IBBA, a Fellow of the M&A Source, and a 2025 inductee into the IBBA Hall of Fame, in each case the youngest person in the world to receive these lifetime designations. He is past chair of the IBBA, founder of the Wisconsin chapter of the MBBI and the Cornerstone International Alliance, founder of the national Market Pulse Survey, and the author of Finish Strong: Sell Your Business on Your Terms.
Dan Hansher
Co-Founder and Managing Director
LinkedInDan Hansher is Co-Founder and Managing Director of DealCoach. He runs the business and leads the product, methodology, and analyst work behind every Estimate of Value and Business and Market Analysis we deliver.
Dan has completed more than 150 business valuations and worked on live sell-side transactions ranging from $5 million to $250 million in revenue. His experience also includes leading marketing at a $900 million global adhesive distributor and at a public $6 billion motion control manufacturer, where he directed the integration of 22 brands following a $2 billion strategic acquisition.
Dan holds an MBA in Marketing and IT Management from the University of Wisconsin-Whitewater. His mix of M&A and corporate operator experience is what brings analyst rigor and a buyer's perspective into every DealCoach report.
DealCoach is part of a broader family of M&A organizations built by Scott Bushkie, including Cornerstone Business Services (the firm that started it all), the Cornerstone International Alliance, and the CAPex partner program for advisors. Meet our partners →
Ready to Find Out What Your Business Is Worth?
Start with a 10-question exit readiness quiz.