Business Values May Not Decline

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Business Values May Not Decline

A recent survey of business brokers and M&A advisors showed about a third of businesses on the M&A market temporarily closed their doors due to the pandemic.

According to the Q1 2020 Market Pulse Report published by the International Business Brokers Association, M&A Source, and the Pepperdine Private Capital Market Project, advisors reported that of the small and medium businesses currently for sale, about 35% had closed, 40% were operating at partial capacity, 4% had benefited, and 21% remained unaffected by COVID-19.

Not surprisingly, the pandemic caused a delay in business sales. Advisors indicated 46% of lower middle market deals were delayed in Q1 and 11% were cancelled altogether.

For deal cancellations, 25% were attributed to sellers pulling their business off the market. Nearly half of the cancellations (46%) were due to buyers backing out, and 12% were due to changes in bank financing.

For business owners, the COVID-19 pandemic was like getting punched right between the eyes. It knocked people down. And even when someone could stand up again, their head was still spinning. But now, we’re starting to see those cobwebs clear.

In March, advisors like us saw an instantaneous drop in buy-side activity. Buyers with retainers for proprietary deal development stopped their accounts. Here at DealCoach and Cornerstone, we had some new buyer conversations in April, but nothing solid. By May, though, we started to see a resurgence.


The question now, as buyers move forward with acquisition plans, is what will happen with valuations.

For those businesses that remained fully active, their valuations will likely stay solid. But even those businesses that partially closed or negatively affected may find valuations remain consistent. Businesses that were essential or otherwise able to pivot to an online or contactless business model will be attractive to buyers.

And while declining cash flows typically do impact business values, we may see special considerations granted for the pandemic.

Most business sales are calculated as a multiple of adjusted cash flow or EBITDA. However, a typical part of the calculations involves “normalizing” cash flow. That means making adjustments for one-time expenses and unusual events.

As buyers and lenders value your business, they may apply the same normalizing adjustments to your financials for COVID-19, especially if you can recover quickly in Q3 or Q4.

Deal structure

In terms of deal structure, though, sellers who want to get full value from their business will likely have to carry more risk. Buyers may ask for more in seller financing, earn out, or equity rollover in order to lessen the risk of future declines.

Here’s what that might look like:

Seller financing

Seller financing is the bridge between a buyer’s resources and the value they see in your business. Essentially, it’s a loan from the seller, typically structured with monthly payments over a three to five-year period.

In the past year, seller financing has hovered between 10-15% for Main Street deals, and 6% or less for deals over $5 million, per the Market Pulse Report.

The larger the risk (e.g., COVID-19 closures), the more seller financing a buyer will request. So, I expect we’ll see these numbers climb in the year ahead.


An earnout is a commitment by the buyer to pay the seller a certain amount of money tied to future performance after a sale. If the business meets certain benchmarks, you get additional value. Earnouts, however, cannot be used in conjunction with an SBA loan, and that makes them less common in Main Street deals.

Equity rollovers

In this arrangement, the seller maintains an ownership stake in the business. They roll a portion of their equity stake into the new capital structure in lieu of cash proceeds.

These arrangements are common with financial buyers, such as private equity and family offices. These buyers generally acquire businesses with the intention of holding them for five to seven years before reselling at a profit.

Financial buyers often want sellers to receive a portion of their consideration as equity. It’s part of their typical financing model, and it’s a sign the seller has faith in the business.

For sellers, an equity rollover means you get a second bite at the apple years down the road when the business sells again. In some cases, if the new owner has successfully grown the business, your minority stake could be worth as much as your original sale.

Deal structures will also be driven by lending activity in the months ahead. If lenders pull back, both buyers and sellers will be motivated to reach alternative financing agreements.

By Scott Bushkie

Scott Bushkie is Managing Partner and Founder of DealCoach.

With more than 20 years in the Mergers and Acquisitions (M&A) industry, Scott is a recognized leader in the field, providing exit strategies, business valuations, and M&A advisory services to business owners in the lower middle market. He has successfully executed sales to domestic and international buyers, private equity firms, family offices, and strategic buyers. Get an Estimate of Value Today.  Follow DealCoach on Linkedin

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About DealCoach

DealCoach is headquartered in Green Bay Wisconsin with an office in Milwaukee Wisconsin and helps customers find out how much their business is worth with online business valuations and advisory services. Our business valuations also known as an Estimate of Value (EOV), help prepare buyers and sellers for the sale.  DealCoach also helps business owners grow value with a Business and Market Analysis and plan for retirement, estate & financial planning, benchmarking, and strategic planning. DealCoach servers and has provided business valuations for businesses located in the United States and Canada. 

We are here to tell you what you need to hear in order to make a well-informed decision with most likely the largest financial transaction of your life. Our team has over two decades of M&A experience, and we have been completing Estimates of Value for our clients for over nine years.


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