Our Partners
DealCoach is one tool. The team behind it is bigger.
Cornerstone Business Services built DealCoach. They've spent 25 years advising business owners through company sales. Two related organizations work alongside them: a global network of M&A firms and a partner program for the CPAs and financial advisors who guide owners every day.
Why This Matters
Most owners come to DealCoach for one number. The number is just the beginning. What you do with it depends on where you are in your business, and who's standing next to you when you make the call.
That's why DealCoach doesn't work alone. Each partner is built for a different point on the path. You start where you are. You move forward only when it makes sense.
The M&A firm that built DealCoach.
Founded in 2001 by Scott Bushkie, Cornerstone is an investment bank serving the lower middle market: businesses with $5M to $250M in revenue. 25 years of helping owners sell on their terms. 85% close rate over the last five years. Headquartered in Green Bay, Wisconsin. Author of the 2025 National Study on Selling Your Business.
If your business has grown past Main Street, this is where the conversation continues.
Buyers, beyond your zip code.
CIA is a global network of 35 elite M&A firms specializing in the lower middle market. Together: 4,557+ deals closed. $5.5 billion in enterprise value since 2021. A transaction closing somewhere in the world every 36 hours.
When the right buyer isn't in your state, this is the network that finds them.
For the advisors who guide business owners.
The Cornerstone Advisory Partners Exit program enables financial advisors, CPAs, exit planners, and attorneys to bring exit services to the business owners they already serve. Two ways to partner: Advisory (hands-on) or Referral (passive). Backed by Cornerstone's Assurance 360™ process.
If your clients own businesses, this is how you stay in the room when they sell.
Where you are right now.
Built for Main Street and closely held businesses, typically under $5M in revenue. An analyst-prepared Estimate of Value starts at $500. Add benchmarking and a salability assessment with BAMA, starting at $950. Every report includes human review by a Cornerstone analyst. No black boxes, no calculators that nobody will stand behind.
This is the starting point. So you can plan the rest of your life on real numbers.
Where Do You Fit?
You're in the right place. Start with an EOV. If you want to know not just what it's worth but how to grow that value before you sell, go to BAMA.
DealCoach can still give you a starting estimate. When you're ready for a buyer process, Cornerstone Business Services is built for you.
You'll come across owner-clients thinking about an exit. CAPex gives you the playbook, the credibility of a 25-year M&A firm, and a way to share in the outcome.
Cornerstone International Alliance brings 35 firms across the globe to the search.
Selling a business is one decision most owners make once.
DealCoach doesn't work alone. Real numbers. The right team. Enough lead time to plan what comes after.
Wherever you start, you don't have to figure out the rest alone.
